We devised a brief for a school project, aimed to promote a series of Mother's Day
floral arrangement workshops to be held by our chosen client, Floral Magic.
floral arrangement workshops to be held by our chosen client, Floral Magic.
A short showreel showcasing the scope of our work.
We added an interesting twist to the workshop -- Participants would be encouraged to bring an item that best represents their mum. With the items and the flowers provided, Floral Magic would help them craft a unique and personalized bouquet for their beloved mother.
An example of the possible bouquets that could be created with various items brought by the participants.
We wanted to translate this fun and exciting element of the workshop into our designs. We named the workshop Creativity Blossoms, encouraging our participants to be innovative in creating a bouquet for their mum. The visuals, colour scheme and typography styles chosen further explore this direction.
Direct mailers would be sent out to past participants of Floral Magic workshops. Information printed around the frame ultimately directs the viewer to sign up for the workshop on their website.
Mailers would be packaged and tagged with recipients' names.
The mailer could double as a photo frame, where participants could store memories of the workshop.
Three video teasers would be posted on Floral Magic's social medias, sparking curiosity and interest amongst their followers, and encouraging them to sign up for the workshop.
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