This year's Type Directors Club 68th "Call for Entries" campaign design process started with one question: what about expand inner shapes of letters to create new forms? As these small shapes expand and are used to create entirely new forms, at some point we end up also setting new rules to this infinite game. The identity also brought some warmth to the design system by using vibrant colors and gradients.

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Tereza Bettinardi [Creative Director and Designer]

Gabriela Gennari [Designer], Lucas D'Ascenção [Designer]

Lucas Argenta [Motion]