How brand storytelling inspires customer loyalty
Role: Copywriter, editor, proofreading, strategist
As part of an ongoing marketing campaign, I wrote an interactive guide designed to attract, educate, and inform customer and prospects about the importance of having a well-planned brand story.
Traditionally targeting digital marketers about email marketing tactics, this educational guide broke away from the norm to inspire customers to adopt new approaches in marketing.
I worked closely with the design team to create a bespoke, interactive webpage that customers can return to for useful hints and tips.
