Before starting the shooting, I first started with the monitoring, followed by the reflection of the message to give, the objective of the film, the shots that I was going to realize, etc... 

The final project is obtained thanks to this upstream work, in particular the realization of a storyboard, a writing of the motion and the artistic direction of the film.

For the shooting of this video project, I directed and captured all the shots on the coffee table in my room.

I used a white background lit by RGB led panels, I made sure that the background is in a beautiful colored blue: the color of the brand, and the whole was enhanced by a small red lighting emphasizing the details of the products. My camera was set up on a tripod, usually with a front view to highlight the product on the blue background and sometimes with a top view. 

I took static shots and then animated them according to my desires in post production, which was possible due to 6k RAW rushes.

After the shoot I edited and graded the rushes in Davinci Resolve, added motion text with After Effects to make it more dynamic and selling the performance of the products

So I highlighted the blue and the red to emphasize the details of the products, made fluid and dynamic movements in post production giving the final ad.