One of the most challenging projects to execute, Ahl Masr Hospital is a charity hospital specialized in treating severe burn patients, we wanted to create visuals that catch the attention of the viewers and drive sympathy with the cause, but without being triggering or causing any negative emotions, hence the more abstract direction in the character design and simple visualization to deliver the message.
Each copy was divided into 2 parts
first part containing some statistics regarding burn cases in Egypt
And the second part showcasing the facilities of the hospital as well as services offered
Agency: DDB Egypt
Account director: Dalia Khairy
Production Team
Art director: Aya Tarek Marzouk
Visualization and treatment : Ahmad Nady
Storyboard Animatics: Ahmad Nady
Illustration: Aya Tarek Marzouk, Aly Anwar Saleh, Mahmoud Omar , Ahmad Nady, Shrouk Abdelnabi
Visual developer : Mahmoud Omar
Producer: Ihab Badr
Animation Supervision: Mazin Azmy
Motion graphic animation Team: Mostafa Bahgt, Ahmed Esmael, Muhammad Ibrahim
3D Animation : Mohamed Maxoud
3D Modeling : Basma Khalidd
Traditional animation team : Seif Muhammad Z , Reham Abouzaid
Directed by: Ahmad Nady
