Client: Hi Tech Pro

Brand Designer: Wael Mohamed

Hi Tech is defined as one of the most rooted fire alarms and security companies in Egypt, that supplies, deliver and install a wide range of high end fire protection equipment, accessories and materials.

The main goal was to create a solid modern, and safe look and feel, to consolidate High Tech's brand in the audience perception, or how i would like to say it " Going Pro"

To represent this unique fusion, the logomark is inspired by the shape of a shield + the brand initials. By creating an abstract logotype, I made a strong and remarkable mark that will live for years.

I am a strong believer in simpilicity and the value it adds to the final product, which is why i in creating a clean simple concept and bring it to life, by working on a fresh and smart color variant combination to establish emotional connection with the customer.
that allows the brand to add a wide range of products/categories, and to stand out and be well-represented in any marketing/advertising channel.

As you see, you can recognize that well-structured branding systems highly help brands to approach their target segments easier and in an more efficient way.

Also, remember that “Design is the silent ambassador of your brand.” ~Paul Rand