AL-SALMANIA
A company specialized in the management of hotel apartments based in the Kingdom of Saudi Arabia
The challenge was to create a brand that expresses the Arab identity as well as luxury, but the problem was that the company needed to address a larger segment of Arabs and was targeting in the future to attract foreigners
Hence the solution came in designing two brands for the company One of them is an Arabic typography that reflects the Arab identity, and the other is a sign made up of the institution’s initial English letters, which reflects the institution’s desire to expand and target larger segments of customers in the future.
