Yoga of Life (Rebrand)

  • Yoga of Life (Rebrand)
    Yoga of Life is a small yoga studio that is based in Columbia, Missouri that specializes in nutrition and teaching healing through the practice of yoga. The owner of the studio wanted something simple, quiet but with a bold color. She also wanted a lotus flower incorporated into the logo so that truly represents yoga and peace. After a short period of time (and rethinking), I came up with this rebrand for the studio focusing heavily on the lotus flower while the words are spaced to give the character of quiet spaces. It's a logo that is efficient, simple and clean which establishes her unique studio from the rest in the area.