CRAYON likes to define itself as a creative factory under the guise of a media agency. They offer different services ranging from graphic design and photography/videography to digital marketing and production.
Our collaboration with them aimed at creating a brand identity that was in line with CRAYON's values, message, and culture.
The core objective is to prepare the business for growth with a solid and brilliant brand identity that reflects the values of CRAYON and equips it with the right brand vision and identity to assure growth goals at scale. Building on the brand vision analysis conducted together with CRAYON, we created a fresh graphic aesthetic and a strategic approach to the decision-making aspects of the brand. The limitless possible ways of creativity incorporation created by CRAYON, whose " creative factory " focuses on executing extraordinary concepts, worked as the cornerstone for our inspiration. We developed a system that displays an unusual juxtaposition of visual elements that are contrasted and harmonized simultaneously to match their creative outlet. This system displays the effectiveness of a creative process when combined with a concrete corporate strategy.
