PT
A empresa
A VCAPE Truck Center é uma mecânica e autopeças de caminhão, situada em Irati/PR, na rodovia BR-277.
A empresa passa por um momento de evolução e reestruturação, onde necessitava de uma nova identidade visual para que pudesse readequar a sua comunicação e entrar de fato no meio digital, visto que se quer possuía uma identidade visual.
EN
The Company
VCAPE Truck Center is a truck mechanic and auto parts company, located in Irati/PR, on the BR-277 highway.
The company is going through a moment of evolution and restructuring, where it needed a new visual identity so that it could readjust its communication and actually enter the digital environment, since it wanted to have a visual identity.
The company is going through a moment of evolution and restructuring, where it needed a new visual identity so that it could readjust its communication and actually enter the digital environment, since it wanted to have a visual identity.
PT
A marca
A marca VCAPE carrega consigo mais de 35 anos de experiência. Desta forma, era inevitável não repassar a imagem de uma empresa sólida, competente, segura, forte, ágil e agora modernizada.
EN
The Brand
The VCAPE brand carries with it over 35 years of experience. In this way, it was inevitable not to pass on the image of a solid, competent, safe, strong, agile and now modernized company.
PT
O símbolo
As referências para a construção do símbolo foram baseadas em peças de caminhão na qual a maioria possui um formato circular, tais como pneu, volante, turbo compressor, componentes de cabeçote, cilindro, entre várias outras.
A representação de um volante remete o controle da empresa:
Estável, segura, confiável, experiente, sólida, original, moderna, ágil.
Outro elemento na referência de construção foi a representação de uma estrada, o horizonte, demonstra a perspectiva de evolução, caminho percorrido e caminho a ser percorrido, buscando sempre o aperfeiçoamento.
Também foi utilizado a representação da letra ‘V’ inicial e a letra ‘C’ rotacionada em 90º na qual também remete a letra ‘A’, letras presentes no nome da empresa.
EN
The Symbol
The references for the construction of the symbol were based on truck parts, most of which have a circular shape, such as a tire, steering wheel, turbo compressor, head components, cylinder, among many others.
The representation of a steering wheel refers to the control of the company:
Stable, secure, reliable, experienced, solid, original, modern, agile.
Another element in the construction reference was the representation of a road, the horizon, demonstrating the perspective of evolution, path traveled and path to be traveled, always seeking improvement.
The representation of the initial letter 'V' and the letter 'C' rotated 90º was also used, which also refers to the letter 'A', letters present in the company's name.
The representation of a steering wheel refers to the control of the company:
Stable, secure, reliable, experienced, solid, original, modern, agile.
Another element in the construction reference was the representation of a road, the horizon, demonstrating the perspective of evolution, path traveled and path to be traveled, always seeking improvement.
The representation of the initial letter 'V' and the letter 'C' rotated 90º was also used, which also refers to the letter 'A', letters present in the company's name.
