Happy Chirp is a podcast that currently aims to provide stories of women in Pakistan from diverse backgrounds. To create the identity of this brand, it was important to understand that the company is run by the youth and provides information and content mainly for the youth of the country so it was important to keep a youthful identity in mind. The target audience of the podcast is also mainly women between the ages of 15-45 who need to hear stories that are provided by these women.
Applications
The logo takes inspiration from the word “chirp” which is a bird song but instead of depicting the the speaker, the logo depicts the listener. A deer, which is a symbol for resilience, femininity, sprite and intuition, nestled in a safe space depicted by the circle, as it listens with peace to the chirp of the speaker. The resulting identity is one that is immediately recognizable as a female run company that focuses on the needs of women in terms of storytelling.
Acceptable Versions
Color Palette
