In September 2021, the company "Products of the XXII Century", which was planning to rebrand a line of superfoods and healthy products from different parts of the world, contacted the Ohmybrand agency.

Previously, the company got most of its profit from the wholesale. Recently the company has decided to expand the geography of its presence and its implementation channels. The company has carried out extensive work. It has reformatted the assortment, leaving only the most useful and easy-to-use ingredients. It has also expanded the line of ready-made products with added functionality (for example, products with added fiber and vitamins).

The plan was for the "Products of the XXII Century" to be presented not only on the shelves with healthy products, but also on ordinary shelves by categories. That would make the brand familiar to both connoisseurs of healthy lifestyle and to those who are just embarking on the path of healthy nutrition.

In Ohmybrand we analyzed the audience and identified the main barriers of perception that can be influenced by correctly constructed branding: healthy food cannot be delicious, it is difficult to prepare and hard to understand, it does not work and, most likely, the words about its benefits are all lies and "marketing".

Therefore, the new concept is based on the understanding of the problems of the entire segment:

the "entrance" into a healthy diet for non-specialists should become easier

consumers should understand at a glance what the benefits of a particular product are and how to use it

eating right is simple as pie