Future lions - GymShark Ad Project

One Day

For the Future Lions 2022 I partnered with Serkan Kavak, as he prepared the main idea for the ad clip, I shot and edited the video that we used in our entry. Serkan also arranged the text portion of the video, whereas I edited ad clip from the previous ads of Gymshark, as we also used our own footage among the originals.

The idea was to create a platform where all the sports members of Gymshark family can interact with each other, while inspiring and being inspired by others. In this platform, people can find new excersizing routines while they share their owns. Through this application users are introduced to many different segments, such as VR technology that would shape their body into the one that each wants to obtain, or awards and unlockable prizes that would make the training process as fun as possible.

This Video project showcases a concept where every member of the Gymshark trains together under one roof created by this platform. For this to be true, in our campaign we say Day One rahter than saying One Day.