KINGGO Coffee Roastary is a cafe that help HongKongers to get used to UK’s lifestyle. On the other hand provide a place for HongKongers to gather and interact.

I talked to the owner of the coffee shop who is a former Hong Kong bicycle team member, now a UK immigrant in Warrington. We shared the same vision of that the living culture in Hong Kong and the UK is very different. In here the lifestyle is much more simple, slow and relaxed. As an immigrant, Hong Kong people should do as the Romans do. Hong Kong immigrants may need some time to get used to it. With the help and support of the people on the same wavelength, it may get more comfortable and easy for them to adopt a new environment.

So,I have created this branding for KINGGO Coffee Roastery. A simple and minimal style of the brand mixing a bit taste of Hong Kong culture. For HongKongers to feel home and on the other hand, promoting our culture in that area.