Team:
CEO: Héctor Fernández.
Chief Creative Director: Luis Enriquez (“Madruga”).
Creative Director: Christian Santacruz (Pimpon), Daniel De León.
CEO: Héctor Fernández.
Chief Creative Director: Luis Enriquez (“Madruga”).
Creative Director: Christian Santacruz (Pimpon), Daniel De León.
Copywriter: Sebastian Díaz, Sandra Urbina, Rashel Barrera.
Art: Tania Magni, Ajazz Castillo, Sarahi Martínez.
Head of Production: Violeta López.
Producer: Dario Caso, Xochitl Zamorano.
Account Supervisor: Claudio Perez, Ale Iturriaga.
Production Company: Rebolución.
Art: Tania Magni, Ajazz Castillo, Sarahi Martínez.
Head of Production: Violeta López.
Producer: Dario Caso, Xochitl Zamorano.
Account Supervisor: Claudio Perez, Ale Iturriaga.
Production Company: Rebolución.
Agency: VMLY&R México
Client: Movistar
Campaña: Shout
Awards:
Cannes Lions / Gold / Entertainment For Sports / Social Behaviour Cultural insight
Cannes Lions / Gold / Film Craft Script
Cannes Lions / Silver / Film Craft Direction
Cannes Lions / Silver / Film Craft Use of Licensed / Adapted Music
Cannes Lions / Bronze / Film Casting
Cannes Lions / Bronze / Film Craft Cinematography
Cannes Lions / Bronze / Film Cultural Insight
Cannes Lions / Bronze / Entertainment For Sports / Film Series Audio Branded Content
Cannes Lions / Shortlist / Film Craft Colour Correction
Cannes Lions / Shortlist / Film Craft Production Design / Art Direction
Cannes Lions / Bronze / Film B2B Online Film
Cannes Lions / Bronze / Film B2B TV Cinema Film
Cannes Lions / Bronze / Film Social Behaviour
MoMa Archive Selection Films
AICP Awards / Grand Prix / Editing
ADC / GRAND PRIX / Film Craft
ADC / GOLD / Film Craft Cinematography
ADC / GOLD / Film Craft Editing
ADC / GOLD / Film Craft Direction
ADC / GOLD / Film Advertising Cinematography
ADC / SILVER / Film Advertising Direction
ADC / SILVER / Film Craft Narrative
ADC / BRONZE / Advertising Branded Content / Entertainment Online Video
ADC / BRONZE / Advertising Craft Video / Editing
ADC / BRONZE / Advertising Television / Film
ADC / BRONZE / Advertising Television / Online Film
ADC / BRONZE / Film Craft Use of Music & Sound
ADC / MERIT / Advertising Craft Video / Sound Design
THE ANDY'S / GOLD / Craft
D&AD / GRAPHITE PENCIL / Casting
D&AD / WOOD PENCIL / Film
D&AD / WOOD PENCIL / Direction
D&AD / WOOD PENCIL / Editing
ONE SHOW Screen Short Film / Oro / Sound Design
ONE SHOW / SILVER / Film
ONE SHOW / SILVER / Branded Content
ONE SHOW / MERIT / Direction
ONE SHOW / MERIT / Editing
ONE SHOW / MERIT / Cinematography
ONE SHOW / MERIT / Writing
ONE SHOW / MERIT / Casting
ONE SHOW / MERIT / Sound Design
New York Festival / / Film Craft Editing
New York Festival / Bronze / Film Corporate Image B2B
New York Festival / Bronze / Audio / Radio Craft / Music Sound Design
New York Festival / Finalist / Film Craft Script
New York Festival / Finalist / Use Of Licensed Music
New York Festival / Shortlist / Branded Content Entertainment Craft / Best Use of Music
New York Festival / Shortlist / Film Craft Use Of Music
Gerety Awards / GOLD / Cinematography
Gerety Awards / SILVER / Copywriting
Gerety Awards / SILVER / Direction
Gerety Awards / SILVER / Music
Gerety Awards / SILVER / Sound Design
Gerety Awards / Bronze / Editing
CICLOPE AMERICAS / GRAND PRIX / BEST OF SHOW/ Film
CICLOPE AMERICAS / GOLD / Direction
PHNX AD FORUM/ GRAND PRIX / Film
PHNX AD FORUM / GOLD / Copywriting
PHNX AD FORUM / GOLD / Use of Music
PHNX AD FORUM / / Direction
PHNX AD FORUM / SILVER / Idea
SHOTS/ Casting / Oro
SHOTS / Use Of Music / Oro
SHOTS / Editing / Plata
SHOTS / Cinematography / Bronce
SHOTS / Production and Design / Bronce
CLIO / Plata
CLIO / Bronce
LIA 2022 / Silver / Music Adaptation
LIA 2022 / Bronze / Online Film Copywriting
LIA 2022 / Bronze / Online Corporate Image
LIA 2022 / Shortlist / Music & sound / Music Adaptation
LIA 2022 / Shortlist / Online Film / Corporate Image
LIA 2022 / Shortlist / Online Film / Copywritting
Ciclope 2022 / Silver / music adapted
Ciclope 2022 / Silver / editing
Ciclope 2022 / Silver / color grading
Ciclope 2022 / Silver / editing
Ciclope 2022 / Silver / color grading
Ojo de Iberoamérica / Oro / Digital & Social / Social Video
Ojo de Iberoamérica / Oro / Dirección de actores
Ojo de Iberoamérica / Oro / Corrección de color
Ojo de Iberoamérica / Plata / Dirección
Ojo de Iberoamérica / Plata / edición
Ojo de Iberoamérica / Plata / Diseño de sonido
Ojo de Iberoamérica / Plata / Online Video
Ojo de Iberoamérica / Plata / Diseño de sonido
Ojo de Iberoamérica / Plata / Uso de música
Ojo de Iberoamérica / Bronce / cinematografía
Ojo de Iberoamérica / Bronce / el Ojo Sports
Círculo Creativo de México / Grand Prix / Digital & Social / Social Video
Círculo Creativo de México / Grand Prix / Craft Audiovisual
Círculo Creativo de México / Gold / Craft Audiovisual / Photography
Círculo Creativo de México / Gold / Craft Audiovisual / Editing
Círculo Creativo de México / Gold / Craft Audiovisual / Music Adapted
Círculo Creativo de México / Gold / Craft Audio / Best Sound Design
Círculo Creativo de México / Gold / Craft Audio / Music Adapted
Círculo Creativo de México / Gold / Digital & Social / Social Video
Círculo Creativo de México / Silver / Film
Círculo Creativo de México / Silver / Entertainment / Online video
Círculo Creativo de México / Silver / Glass
Círculo Creativo de México / Silver / Craft Audiovisual / Direction
Círculo Creativo de México / Silver / Craft Audiovisual / Best Script
Círculo Creativo de México / Silver / Craft Audiovisual / Production Design
Círculo Creativo de México / Silver / Craft Audiovisual / Sustainable / Diversity & inclusion
Círculo Creativo de México / Bronze / Craft Audiovisual / Post production
Mexico ranks second worldwide for violence against the LGBTTTIQA+ community; Brazil barely surpassed it. Beyond question, it’s very alarming statistics. That is why on the occasion of Pride Month, we seek to give visibility to this problem and speak up to counter these statistics against homophobia, biphobia and transphobia.
At the hand of broken smartphone screens, we gave a powerful message about the violence against the LGBTTTIQA+ community.
“Everything can be broken, except your pride” was our concept with which we built several actions to amplify the campaign.
A hero content; telling the story of a boxer who fights against everything, not just in the boxing ring. Supported by data, we also added a series of posts on our social networks to give visibility to this problem. We amplified it with the help of influencers from the LGBTTTIQA+ community doing unboxing videos. They read real stories of violence in Mexico, and those stories have broken smartphone screen backgrounds.
