Georgian National Football Team Branding

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A whole new era in the life of the Georgian National Football Team has begun.

For the first time in the history of Georgian football, the national teams now have unified brand platform.

After a series of research and interviews, the brand’s new ideology has been formed, creating a strong brand platform, standing on the idea of constant self-development - the team which consists of strong individuals that strive to perform their best every day. The brand platform was followed by a new visual identity, with the brand archetype being a Hero, reflecting the new philosophy and strengthening the main message - I am Georgia.

The visual symbol representing the brand identity is a hero - St. George - a symbol represented in the national heraldic emblem of Georgia, defeating his own weaknesses and inspiring others with his strength.

The visual style consists of unique patterns that harmonically combine the Georgian characteristics and unique symbolics with the brand’s identity.

And finally, according to the new brand platform and visual identity, the team's new kit design was created, which reflects the overall spirit and philosophy of the brand, while meeting the todays trends.

Credits:

Client: GFF - Georgian Football Federation

Agency: Windfor’s

Creative Chairman: Vato Kavtaradze
Executive Creative Director: Beqa Meparishvili
Creative Project Manager: Levan Gvinianidze
Creative Directors: Bibi Asatiani, Nino Gordeladze
Senior Art Director: Teona Shelia
Art Director: Luka Makharoblishvili
Head of Creative Team: Mari Sukhishvili
Copywriter: Sophie Ivanishvili

Head of Social Media - Nato Belkania
Head of Advertising - Natia Zarnadze
Advertiser - Niko Kankava
Digital Account Manager - Luka Samushia
Traffic Manager - Mariam Pagava
Digital Copywriter - Kristina Dudey Avsarkisova
Digital Graphic Design Lead - Salome Tsikaridze
Digital Graphic Designer - Knini Tchalidze

Lead Strategist: Mariam Chkhaidze

Client Service Director: Ana Dondua
Senior Account Manager: Mariam Gogodze
Account Manager: Giorgi Azaladze

Head Of Design: Natia Kvaratskhelia
Senior Graphic Designer: Dato Msakhuradze

Motion Design: Giorgi Borchkhadze
Font Designer: Sergo Titenkov
Font Engineer: Aleksander Sukiasov

Master Video:
Production Company: Metro Production

Production Designer: Slow Pulse
Art Department: District 9 Productions
Sound and music by Postred
Visual Effects: Highway VFX
CC: UPP Prague Pavel

Director: Dato Borchkhadze
DOP: Giorgi Shvelidze

Anthem: Achiko Guledani, Beka Japaridze Shukvani

KIT Graphic Video:
Animation Production: Highway VFX

Sound: Heima Production