Credit: Found Studio
The brand’s first new beer to market in 15 years - is naturally unfiltered for a fresher, more flavourful taste. To connect consumers with this new product innovation, the brand identity and launch campaign brings to life the brewing process, taste profile and the haziness of the beer through colour, movement and premium design cues across the brand experience.
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Client: Stella Artois
Branding Agency: Jones Knowles Ritchie
Branding Agency: Jones Knowles Ritchie
Motion Agency: Found Studio
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Lead designer: Harry Harrington
Design Director: Elena Cartasegna
Design Director: Elena Cartasegna
Creative Director: Martin Francis
The hazy, natural taste of Unfiltered reflects a return to the historic Stella Artois brewing methods of the past. To express this, we delved into the archives to find a heritage mark to hero our bespoke Unfiltered chalice, highlighting an elevated drinking experience, whilst honouring the original Belgian brewmasters.
For the launch, we developed a toolkit of assets to bring the naturally unfiltered product to life in an intriguing way. To drive awareness and engagement at key moments in the consumer journey, these assets were deployed across social, e-comm and OOH channels to build anticipation and inspire discovery.
