//BE LIKE WATER - THE MOVIE //
Project Brief: To visually communicate the essence of the Astra Aqua Personal brand. Attempting to tell the story of the brands design philosophy introduced by Bruce Lee:
Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. Empty your mind, be formless, shapeless, like water.
Water takes the form of whatever its in, flowing through problems rather than being stopped by them. This speaks to my concepts approach to design to flow like water, to look for ways around problems rather than being stumped by them, at the end of the day finding solutions to a problem is a fundamental of design.
The Solution: To edit and sequence specific clips with acute attention to detail in order to tell a story and still maintain my own style and aesthetic envisioned for the brand.
Category: Video
//STORY BOARDS//
