IN BOUND ADVERTISING

Providing DIY kits which contain 2-3 geometric blocks and dye sachets.

•valuing the design theory of the brand

•understanding the essence of block printing

•understanding the concept of the brand behind the prints and patterns

- can be provided to individuals to re-design their old garments with these experimental block printing techniques. (Profits from the sales of these DIY kits)

OUT BOUND ADVERTISING

An open advertisement for the general public, launching the collection 'Misprint'.

•valuing the design theory of the brand

•highlighting the experimental area of the brand as an identity

•understanding the concept of the brand behind the collection, giving a brief of the same

- people can purchase the products from the mentioned site and/or her instagram handle. (increase in number of followers on the IG handle)