PROJECT DESCRIPTION
These series of brand stationeries for the NPO which has preserved Japanese traditional wooden townhouses called "MACHIYA" are all created by laser cutting and engraving. The use of laser cutting in these envelopes to reference the lattice windows which are specific character of these townhouses is inspired. The precise laser cut & engraved design shows the delicate beauty of the architecture which is an essential element for the brand.
These series of brand stationeries for the NPO which has preserved Japanese traditional wooden townhouses called "MACHIYA" are all created by laser cutting and engraving. The use of laser cutting in these envelopes to reference the lattice windows which are specific character of these townhouses is inspired. The precise laser cut & engraved design shows the delicate beauty of the architecture which is an essential element for the brand.
Envelopes
The lattice windows of the townhouses slightly obscure our views, but this then creates a desire in the viewer to see more inside. I used a similar window on the envelope through laser cutting to provide the same experience for people, bringing their attention to the information inside. Through the cut-out part, we can see a paper pattern and overlapping layers create a new patterns. It is also possible to change the folding of the inside paper to enjoy different patterns through the window.
The lattice windows of the townhouses slightly obscure our views, but this then creates a desire in the viewer to see more inside. I used a similar window on the envelope through laser cutting to provide the same experience for people, bringing their attention to the information inside. Through the cut-out part, we can see a paper pattern and overlapping layers create a new patterns. It is also possible to change the folding of the inside paper to enjoy different patterns through the window.
Business cards
The business cards have an engraved surface to show the logo and information. The engraved parts, which show a subtle change in colour based on light angles, sometimes looks brown (made by burning paper), and sometimes translucent because of its thinness.
It plays a similar role to ‘Shoji’ (sliding screen doors in Japanese style houses, having wood frames covered with thin paper allowing light to pass through them.) This represents an element of Japanese architecture and in visualizing the value of Japanese aesthetics, which integrates nature effectively as a part of the Japanese lifestyle.
It plays a similar role to ‘Shoji’ (sliding screen doors in Japanese style houses, having wood frames covered with thin paper allowing light to pass through them.) This represents an element of Japanese architecture and in visualizing the value of Japanese aesthetics, which integrates nature effectively as a part of the Japanese lifestyle.
