little kitchen garden
This is a branding project for a vegetable cupcake shop, with items made from fresh locally-produced vegetables suggesting a new diet habit and merging vegetables with snacks, especially for parents who have little kids.
There are many children who don’t like vegetables. It is said that children’s tastes are decided by the time they are 5 years old. That is why, parents have a responsibility to let their children eat tasty vegetables when they are young. This cafe will recommend healthy diets and give fun experiences by changing the notion that vegetables don’t taste good.
Memu
The menu with a collage of cupcakes to please the eyes. Using collaged cupcake motifs attract attention which will provoke children into touching and choosing item in a fun way also. Also, avoiding the use of direct vegetable imagary would result in kids who don’t like particular vegetables choosing without bias.
The menu with a collage of cupcakes to please the eyes. Using collaged cupcake motifs attract attention which will provoke children into touching and choosing item in a fun way also. Also, avoiding the use of direct vegetable imagary would result in kids who don’t like particular vegetables choosing without bias.
Packaging
Mimic the round shape and sweet appearance of cupcakes
