Last year we were asked to design an infographic for one of the brands on offer. I chose Omo washing powder. My infographic was initially intended to focus on 5 - 8 steps on how to use Omo washing powder to remove stains. After some brain storming, I felt that a better way to market the brand was to create a positive link between dirt and Omo. The infographic would start with 5 slides showing how kids can have fun outside or in messy situations and then the last 3 slides were designed to show how to clean those stains. 

I look back at this with a biter sweet memory. I cringe at some of the design choices. But I also remember this project feeling like a clever approach to marketing the brand.