Doodle Heart was the 2013 DraftFCB Holiday Card.
Initially it began as an internal competition to create this year's Holiday Card for Draftfcb worldwide.
Our concept 'Doodle Heart' won and we had opportunity to develop the card and website with the digital team from Draftfcb New York.
It was a sketchy idea for Christmas that got people all over the world sharing, tweeting and doodling for donations.
Meanwhile, the more doodles added to the wall, the more DraftFCB donated to UNICEF - helping the children of the Philippines affected by Typhoon Haiyan.
