Muuk Sportswear
Muuk’ means power in the Mayan language. The power to know the potential of your mind, your actions and your body. Honduran entrepreneurs Elmer Villeda and Hiram Taylor contacted me for the brand strategy and design of an upcoming sportswear brand called Muuk. The concept revolves around the idea of you having the power of knowing the potential of your mind, your actions and therefore your body.
Beyond sportswear, Muuk is a mentality, a way of seeing the world.
Beyond sportswear, Muuk is a mentality, a way of seeing the world.
Inspired by the ancient mayan glyphs.
Different logo versions applied on the different sport shirts used.
A small but bold reminder in every shirt.
Beyond sportswear, Muuk is a mentality, a way of seeing the world.
