Project Brief:
Following the business transition the past semester we had the challenge to re-create and formulate a new design for the latest Investor Relations Report 2021 – The annual project that compilates the most relevant financial public data for bank investors and public media, a whole round statement with each one of the company's activities during the last year.
Besides the current challenge of creating a Bank Annual Report, the main goal was to create a new visual identity for the project, starting with the new Multitude Group branding and adapting their 3 main products: Ferratum, CapitalBox and SweepBank. The focus has been on the development of a corporate style, aligning the 4 visual identities and merging into a new coherent aesthetic language.
Technical details:
Pages: inlay 188 pages + cover 4 pages
Paper: inlay 120 gsm Munken Polar Rough; cover 300 gsm Munken Polar Rough
Cover: 40% UV-spot varnish
Post-press: Softcover with sewn binding
Concept:
What is Multitude? What is the most effective way to incorporate all the values of the project into one? What do we need to communicate? Those were possibly one of the main questions to start to work in the conceptualisation of this Annual Report. How can we translate the basic concepts of the financial and money from the basic understanding and make this relevant, current and appealing to the viewer.
The project took around half a year. In the beginning we decided to start with the basics: Colours and typeface. For the second stage we started to build a more fresh layout. Then we developed our vision into illustrations and summed two visual artists – at the same time we started to produce photographs. Finally we focused on content and aligned everything with the team.
The result has been a complex but fresh system of sections that display the content through disruptive but readable paragraphs, charts and tables supported by colours, illustrations and diagrams. We gave an important weight to the ESG section, the people that are part of the organisation and the illustrations that easily represent the meaning of our business.
Credits:
2022 – Helsinki, Finland – Berlin, Germany
Head of Investor Relations at Ferratum Plc: Hannes Merkeler
Art Direction: Ebbani Reyes and Joël Petzold
Art Direction: Ebbani Reyes and Joël Petzold
Photography: Joël Petzold
Graphic Design and Layout: Joël Petzold, Ebbani Reyes, Ana Avila
Graphic Design and Layout: Joël Petzold, Ebbani Reyes, Ana Avila
Illustrations: Jee-Ook for Agent Pekka (South Korea – Helsinki). Teo Bichinashvili (Tbilisi, Georgia)
