Cartier Studio Treize
卡地亚成都远洋太古里店铺于2022年4月重装启幕。Studio NOWHERE有幸参与设计并打造了店铺二层的沉浸式展览体验空间Studio Treize。我们以新媒体为媒介，将卡地亚的品牌历史娓娓道来；借助AR技术，让顾客能实地体验卡地亚独具匠心的SAVOIR-FAIRE工艺；构筑互动空间，令参观者沉浸在卡地亚瑰丽的珠宝世界。
Cartier’s boutique was reopened in April 2022 at Taikoo Li Chengdu. We are very honored to participate in the experience design and production of the Studio Treize space on the second floor of the store. Using technology as a medium, it narrates Cartier’s brand history, brings the unique Savoir-Faire craftsmanship to life, and provides an immersive jewelry experience for consumers.
神秘档案墙 The Hidden Archives
—
作为展览空间的第一个点位，我们希望这面神秘的档案墙能唤起参观者的好奇心。所以我们在其中暗藏了感应装置，当参观者走近时，相应的棱柱会慢慢翻转，仿佛书页缓缓翻开，显露出更多与卡地亚高级珠宝系列相关的内容。选择这样巧妙的设计，也是为了最大限度地利用原本就很有限的空间；同时也能引导参观者的阅读节奏，避免过多的文字和图片同时充斥在观众眼前。我们希望通过这种自然律动的互动形式来达成品牌与顾客的沟通。
Being the greeting point of the whole space, we would like the Hidden Archives to inspire visitors to get ready to explore. When the visitors approaches the spot, the prisms will flip over one by one like unfolded pages to tell the stories about Cartier high jewellery collections. Such design was also intended to tackle the challenge of limited space. Meanwhile, the interactive flipping design helps to guide the pace of reading, and protect the audience from information overload by avoiding showing all the content all at once. We hope to build a dialogue between the brand and the visitor through this natural rhythm of interaction.
当走近棱柱，对应的棱柱便会慢慢翻转为该系列的作品。
When a visitor approaches one prism, the corresponding one will slowly flip over to the second surface, revealing the jewellery collections.
—
精湛工艺 savoir-faire
—
每一件高级珠宝的背后，都离不开设计师、珠宝师、镶嵌师、抛光师天衣无缝的配合。Studio Treize空间内的工匠台讲述着卡地亚SAVOIR-FAIRE精湛工艺的故事。
Behind every piece of high jewelry, there is the seamless cooperation of designers, jewellers, gem-setters and polishers. The atelier table in the space tells the story of Cartier’s Savoir-Faire craftsmanship.
–
跃然纸上 The AR Sketch
–
每件独一无二的卡地亚珠宝都始于一张草图，经过工匠的精心雕琢，才能灵动地呈现在顾客面前。这件互动作品便是借用了一张草图，将顾客带回到卡地亚栩栩如生的灵感世界。我们在互动设计中强调了参与感，让参观者可以主动去探索，在潜移默化中领略到卡地亚savoir-faire精湛工艺的魅力，见证稀有的宝石在工匠们手中幻化成传世杰作。
Every one-of-a-kind Cartier piece begins with a sketch, was then carefully crafted by artisans with precisions down to the smallest details, and delicately presented to the customer. This interactive piece takes the customer back to the breathtaking world of Cartier's inspiration with a sketch. Through engaging interactions, the customer can explore the magic of savoir-faire, and witness the process of how the artisans transform a rare, precious stone into an exquisite master piece.
—
独运匠心 The Story Tellers
—
每一件高级珠宝作品的呈现都凝结了众多工匠的心血；而工匠台就是承载着时间和匠心的容器。我们借助RFID射频识别技术，让工匠台上的小物件变身为故事的讲述者。当参观者移动某个物件，它便会通过屏幕展现出自己的故事。参观者可以通过触觉、视觉、听觉的多重体验，跨越时间与空间的局限，穿越到远在法国卡地亚Savoir-faire工坊的工匠身边。我们也希望通过这些娓娓道来的故事，加深顾客与卡地亚品牌之间的共鸣。
Each Cartier High Jewelry piece is a perfect union of ‘savoir’ and ‘faire’. Many of these savoir-faire stories are engraved on the atelier table. By applying the RFID technology, we turned some of the objects and tools into story tellers. When visitors place those objects onto the spot, the stories will be told through a screen. Through the all-rounded sensory experience, we hope to bring the visitor closer to the artisans in the Cartier Atelier in France, and to share the faith the Maison have in craftsmanship.
将不同的物件放在皮革垫上，可激活墙面电视中不同的SAVOIR-FAIRE精湛工艺介绍视频。
To activate different Savoir-faire videos on the wall-mounted TV, simply place different objects on the leather pad.
—
宝石星河 immersive room
—
在带领参观者了解了卡地亚高级珠宝系列，领略了SAVOIR-FAIRE精湛工艺之后，我们将进入整个展览空间感官体验的高光时刻——卡地亚宝石星河。
After going through the archives of Cartier High Jewelry collections, and having some hands on experience of the exquisite Savoir-faire at the atelier table, we are about to enter the immersive room for some most sensational experience.
这个设计的初衷是想在店铺里为顾客带来一个惊喜——创造一个与世隔绝的体验空间，短暂切断与现实的连接，让人徜徉在想象之海。我们希望通过呈现形式上的巨大差异，带来无与伦比的沉浸式感官享受。这里是一个没有边际的空间，客户仿佛置身宝石星河，漫游在卡地亚流光溢彩的珠宝世界中。
The design intension was to create a WOW experience for the visitors in a commercial environment. Our design was to fabricate a jewelry galaxy with unparalleled immersive experience. We built an isolated space to block the external environment, and implemented great contrast in the presentation settings to open the gate to an unlimited universe of imagination. Here we created a galaxy of Cartier High Jewelry collections, where visitors are free to roam around and explore the gem stars at their fingertips.
配合地面的感应系统，参观者可以在空间中自由的探索不同的珠宝作品。
With an interactive system preset on the floor, visitors are free to explore various jewelry categories within the space.
