Omega Runner
Brand Identity, Generative NFTs
Years. That’s how long Hollywood executives, director and writer – Bryan Unkeless and Bryce Anderson, and Cedric Nicolas-Troyan and Blaise Hemingway – have spent developing the epic series, Runner, from Clubhouse Pictures. A production company that produced renowned films such as The Hunger Games, Birds of Prey, and Kate.
Runner is a labour of love with massive potential and scale for films, graphic novels, games, and NFTs (non-fungible tokens). The saga shifts the dynamics of power and ownership in Hollywood to normalize inclusivity, artistic integrity, and futuristic possibilities. It’s Hollywood-level storytelling with a decentralized lens – offering a “what could be” introspection to all its future holders, viewers, and readers.
In Runner, the world, Omega, has four nations. Racing determines which nation rules the world. Whoever wins the race, runs the world. Speed is the ultimate power. With this premise, the creators' intentions were clear, they wanted to:
• Tell an iconic story
• Build a new world with new rules
• Own their creative output in collaboration with the collective community
The solution? Create a standout brand identity that would transcend generations while moving Omega Runner into Web3 and the Metaverse, beginning with NFTs. Together with the creators of Runner and the team at Metaversal, we worked to:
• Create an iconic brand identity that captured Runner’s essential element – speed.
• Design real-world visual cues and assets for Omega that would stand out, from a comic book masthead to the big screen
• Contribute towards Runner’s NFT collection.
“The first narrative NFT project backed by major Hollywood creatives”
-Bryan
“There is a character and a story for everyone, and there's a storyline and narrative for everyone in the world. There isn’t one true hero”
- Liam
Check it out here
Read full case study here >
