We've created a social media campaign for Banco de Alimentos, an argentinian NGO. 

The people behind BdA (Banco de Alimentos) are very passionate about their job, which provides social help to more than 300 people daily.
 
We stablished a link between the passion of normal average working people to do their jobs, and the same passion that the people at BdA have for helping people. This relatability drives forward the empathy we were seeking to embrace. 

This campaign won Obrar Award

The whole campaign: https://www.instagram.com/bdalimentos/