CLIENT / Ciccone is a Milanese brand founded by the shoemaker Matteo Ciccone, with its origins in the hills of Marche, the home of the shoe industry.
TASK / Give the brand a new look, from the logo to the brand image. The goal is to pass on the ancient craft of the shoemaker, innovating while preserving its tradition, ennobling and contaminating the ancient craft with new knowledge.
SOLUTION / Matteo Ciccone's personality found its true expression in a new brand identity. The typography of the new logo is designed to transmit the main values of the shoemaker: innovation but also tradition, creativity but also sustainability. The project was completed with the design of the website and the creation of the social media pages and various in-store communication materials. The restyling project was able to achieve the proposed goal: to innovate but preserve the shoemaker's tradition.
