“Guiding Your Money To The Top” is an advertisement redesign based on the print advertisement below by Morningstar Inc. Attaching the copy to the visual brightly colored staircase helps amplify the movement of the design while also quickly informing new users to understand Morningstar as a financial empowerment organization. The saturated first red stair matches the company logotype and attracts new potential clients to make their first step to financial freedom with Morningstar Inc.