Jordan brand approached IDL Worldwide to design and execute an elevated retail presence for the launch of NBA player Carmelo Anthony's tenth signature shoe and accompanying merchandise. As Design Lead on the project, I worked closely with team members at Jordan and IDL Worldwide to create location-specific designs to celebrate the launch of the M10. My primary responsibilities were initial concept development and refinement, presenting ideas to clients, reviewing prototypes and working with installation teams in New York, NY, USA.
Foot Locker 34th Street: New York, New York, USA.
House of Hoops Harlem: New York, New York, USA
Foot Locker Times Square: New York, New York, USA
House of Hoops Fulton Street: New York, New York, USA
House of Hoops North Riverside: Chicago, Illinois, USA
Foot Locker / House of Hoops Washington Square: Portland, Oregon, USA
FootAction 34th Street: New York, New York, USA
House of Hoops State Street: Chicago, Illinois, USA
Putting the finishing touches on the Melo M10 inside House of Hoops Fulton Street (New York, NY, USA).
