Anyone for tennis? This was a pretty exciting project to work on as BeIN Sports Asia commissioned me to develop their tennis branding identity on-air and online. BeIN had acquired a number of key tennis properties such as the Australian Open and Roland Garros and required appropriate content to fit around it.

I proposed a number of ideas such as engagement spots to interact with the audience and star based profiles.

"Sound Slam" was the first idea to come to fruition. It's a simple game where the audience has to guess who's playing from the sound of the players grunts.  English, Thai and Bahasa Indonesia versions were made so BeIN Sports could fully engage with all their viewers across Asia and Australia.

Another consideration is the need to keep the content fresh which is why it was designed to work as a template so that more players could be 'Sound Slammed' quickly and efficiently.

You can find some Sound Slam spots on BeIN's instagram pages @beinsportsasia and @beinsports.th.

I came up with the idea, scripted, edited, mastered and produced the Sound Slam spots. The English versions were voiced by the incredible Ian 'Lofty' Fulton, the super Samuel Er worked on the graphics, Suite Sound sorted the mixing and Durai Ramanathan was the creative manager.