Typeface Poster Project
The purpose of the poster is to showcase the Bembo Book Typeface with the intention of encouraging graphic designers to purchase the Bembo Book font.
Poster requirements:
16 x 20
Brief typeface history
Font designer
Samples of styles and weights
Pricing and contact information
Type style, size, color, and arrangement helped to create a design with typographic hierarchy.
Step 1: Research the Bembo Book typeface
Bembo Book is a humanist typeface.
It was originally designed by Francesco Griffo in 1495.
Step 2: 18 thumbnail sketches
Step 3: 10 initial digital compositions
Step 4: Choose and refine three compositions
1st poster variation
2nd poster variation
3rd poster variation
Step 5: Color variations -
The 1st composition variation was chosen, and I experimented with 4 color variations.
Step 6: Finalize poster design
Since Bembo Book is a humanist typeface, I chose to showcase the typeface with a traditional composition. Information was presented in typographic hierarchy. Gridlines were used to place text in proper alignment.
