The concept is based on the sharp contrast between underground typography and elegant minimalism. The emerging creation from this dichotomy is a bold, yet sophisticated identity, which can be used in many cases, from social media to print. The saw-like structures are standing still, as the name "JIGSAW" suggests, the essence of their  existence is to support the design landscape, a glimpse into the raw nature of the industrial vision.

There are wordmark and symbol versions of the logo, each in three sizes for responsive usage. The brand identity was made with a swiss typographic taste, the whole project reflects to the principles of Grid systems in graphic design 

by Josef Müller-Brockmann.

You can find the promo video 

at the end of the project.