3 animation projects •••
for SquaredUp
1
Project 1 - VADA
/// VADA Logo
Everything started with the design of the VADA logotype. VADA stands for Visual Application Discovery and Analysis. A logotype was needed in order to communicate the bold technical strength of this software.
Next, the brief was to create an animation showcasing the structure and UI of VADA. So I began working on the storyboard, which took two major iterations and several minor ones before getting the green light from the stakeholders.
/// Storyboard V1
/// Storyboard V2
/// Final animation
Working together with the rest of the team and with two web developers, the result is a scroll-based animation that highlights the structure and the purpose of the VADA tool.
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Project 2 - Dashboard Designer
/// Straight to the final animation
Due to a tight deadline, storyboarding was skipped altogether by working in close contact with the stakeholders.
A static Illustrator file was prepared, which was then imported into After Effect and animated over the course of a couple of weeks.
3
Project 3 - Dashboard Fridays
/// Straight to the final animation
Similarly to what happened with the Dashboard Designer project, this animation was also developed under a tight deadline and therefore storyboarding was skipped. Working closely with all stakeholders once again allowed a quick, nimble process.
An Illustrator file was carefully crafted and all assets were saved on different layers in order to make the animation process in After Effects easy and fast.
An Illustrator file was carefully crafted and all assets were saved on different layers in order to make the animation process in After Effects easy and fast.
/// Jingle composition
I've composed and arranged an original jingle for the Dashboard Friday intro, and synced it with the animation.
