We were pitched to create some dynamic motion graphics with Expedia's icons.
The brief was to keep the animation dynamic and to reflect the sports they are depicting while utilising the existing client branding. Since the icons are pretty clean, we tried to make the transitions and animations a little more 3D to get a sense of depth.
It was a good opportunity to soften our wrists and we did not miss this opportunity!
Icons
We worked on the clients icons which are a part of the branding. Animating these icons to explain the brands 360 services was quite fun and the result was pretty energetic.
Since the designs were flat we tried to give bit more 3D depth and morph animations to
make it a bit more interesting.
Color Pallette
Animation Development
Directed and Created by Aniverse
Client: Expedia
Agency: Anomaly
Production Company: Jelly
