Pure. Single-origin. Small batch. Big character.
Kaffein's mission is to introduce the best specialty harvests to the world – like no one else in the world. Each flavour comes infused with a story and single sense of place, from the famed highlands of Papua in Western New Guinea to rich, sought-after signatures found only in Sumatra and Java. Kaffein is about origins. Its true essence is extracted through and through, immersed across crop to cup to conversations. Authentic, proudly grounded in affordable reach.
We felt that the relationship between art and coffee could be built upon as a distinct difference at the heart of the brand. From this notion, we developed the brand idea ‘The Art of Coffee’.
To strengthen this positioning we created a visual identity based on a gallery concept. Each Kaffein product features a specially commissioned original artwork, displayed like installations, in a ‘white cube’ setting. Bold display fonts become gallery captions bringing the brand identity to life.
