About project
These are two animations for Oro we made from scratch and developed a new visual brand language in terms of illustrations and animation. Oro can evolve the style, keeping it consistent and relying on the system of elements and colors we collected for the brand.
Goal & Solution
Create a unique style for dynamic storytelling to explain OroCommerce services differently, to make the brand stand out among competitors, and explain WHY customers should choose Oro. To make the brand recognizable, we created a new visual style that is not popular in the B2B software niche. Abstract style is the base for iconography (which is useful for the system of elements for all brand communication channels) and for characters as well.
Goal & Solution
Create a unique style for dynamic storytelling to explain OroCommerce services differently, to make the brand stand out among competitors, and explain WHY customers should choose Oro. To make the brand recognizable, we created a new visual style that is not popular in the B2B software niche. Abstract style is the base for iconography (which is useful for the system of elements for all brand communication channels) and for characters as well.
Oro B2B e-commerce platform explainer
The feature of this first video is a narration style. The video starts with a metaphor about the fact that people who are searching for the perfect solution are like gold diggers. The main abstract character navigates us through the main target audience's issues and interests. She shows Oro’s empathy towards the target audience.
Concept & Idea (Styleframes)
We tried many different styles before we came up with the final solution. In terms of colors, after we compared colored style frames with black and white with brand accents, we decided to focus on the last color palette. Using flat black grey color palette helps us to keep the viewers’ attention on the accents we want to create with the help of the brand colors.
We tried many different styles before we came up with the final solution. In terms of colors, after we compared colored style frames with black and white with brand accents, we decided to focus on the last color palette. Using flat black grey color palette helps us to keep the viewers’ attention on the accents we want to create with the help of the brand colors.
Sketches
As we created sketches together with a a Voice-over script, it was two main storytelling ideas we came up with. Having discussed those with the client, we focused on the one that resulted to be more simple and understandable.
Oro B2B commerce Uncut Podcast
The second video promotes the podcast Oro Inc. created to connect a like-minded community around important B2B topics. The same main character leads us through the story and shows that Oro always relies on the target audience's interests.
Oro B2B Commectce UnCut Podcast (Update 2023)
The third video in this series is dedicated to a new series of Oro Podcast with host Daphna Andrews. Following the same style, we told the new story in the same visual language.
The Unicorn is a the full-cycle studio for startups and established companies.
UX/UI Design & Motion Design & 3D Animated Services.
We merge aesthetics with business goals.
