About Qutoof:
Qutoof is a local dates brand in Egypt. It's a new brand that wants to establish a name, not by different offerings, but by being really competitive in terms of quality & pricing.
Qutoof is a local dates brand in Egypt. It's a new brand that wants to establish a name, not by different offerings, but by being really competitive in terms of quality & pricing.
Challenge Ahead:
Design Qutoof's brand identity that helps them with their middle class positioning and helps them compete better.
Design Qutoof's brand identity that helps them with their middle class positioning and helps them compete better.
Solution:
Qutoof is about being straightforward and simple.
That's why we chose to go with a common direction, that many brands tried before, but with a different take on it.
It'll help us communicate better with our audience, who are familiar with these concepts in dates branding.
That's why we chose to go with a common direction, that many brands tried before, but with a different take on it.
It'll help us communicate better with our audience, who are familiar with these concepts in dates branding.
PACKAGING DESIGN:
Dates Packaging has always been interesting & inspiring.
Dates Packs act as a device to carry the brand's values and motives.
Dates Packs act as a device to carry the brand's values and motives.
We wanted Qutoof Pack to stand out on the shelf, so we used a bit of strong orange color, so it can be recognized always, anytime & anywhere.
THANKS FOR WATCHING
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any question or concern
info@shoairart.com
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