The Kuala Lumpur Eco Film Festival
The Kuala Lumpur Eco Film Festival is the first and biggest environmental film festival in Malaysia. Conceptualized and organized by non-profit environmental organization, EcoKnights. It is used to facilitate in building a nation of ecologically conscious, individuals, and communities through on-ground activities and screening on critical environmental issues.
The Kuala Lumpur Eco Film Festival is the first and biggest environmental film festival in Malaysia. Conceptualized and organized by non-profit environmental organization, EcoKnights. It is used to facilitate in building a nation of ecologically conscious, individuals, and communities through on-ground activities and screening on critical environmental issues.
KLEFF is steadfastly paving the way to encourage and inspire grassroots communities to adopt a more sustainable lifestyle. Award-winning environmental films, interactive learning activity and creative clusters within the festival help push forward the urgent need to take positive actions today.
The new identity with bold colours captured the positive energy of KLEFF as a fun filled event. This also ensures immediate recognition of the brand.
The logomark symbol is bird in a tangram form which represent nature and life. A bird is a symbolises power of voice and communication. The open wings portrays movement and action.
The use of tangram in the identity is to reflect the infinite solutions of the puzzle compared to the sustainability’s infinite value. Just as tangram is use to build logical thinking skills, perceptual reasoning, and creativity. KLEFF programs reflect to this principle as a learning platform to learn about the environment and human activities.
The logomark symbol is bird in a tangram form which represent nature and life. A bird is a symbolises power of voice and communication. The open wings portrays movement and action.
The use of tangram in the identity is to reflect the infinite solutions of the puzzle compared to the sustainability’s infinite value. Just as tangram is use to build logical thinking skills, perceptual reasoning, and creativity. KLEFF programs reflect to this principle as a learning platform to learn about the environment and human activities.
7 tangram pieces constitutes a complete cycle which reflect the idea of sustainability as a life cycle. In Chinese language,
the pronuciation of number 7 sounds alike to the Chinese word 起 (Pinyin: qǐ), which means growth and also 气 (Pinyin: qì) meaning life essence.
the pronuciation of number 7 sounds alike to the Chinese word 起 (Pinyin: qǐ), which means growth and also 气 (Pinyin: qì) meaning life essence.
Posters
The print communication was designed with provoking visuals with the headline, “Our scene doesn’t have to end this way” to get the audience to be aware about the environmental issues.
