Identity for Tochno —
a platform for hiring repairmen to renovate apartments and offices.
Together with Sulliwan Studio we created a corporate identity for Tochno — a platform for hiring repairmen to renovate apartments and offices. The company's goal is to digitize construction projects to remove unnecessary intermediaries and increase work efficiency. The hired professionals receive their assignments through a mobile application, while developers can control the progress of work and financial flows of the projects.
The identity concept is inspired by filigree precision and is built around a custom logotype resembling construction tools such as hammer, roller, and cutter. Translating the company's values into a visual language that is bold, direct, and technology-driven, our aim was to present Tochno as a digital partner providing innovative solutions for the construction business.
Creative Direction: Dmitry Sulliwan
Design & Art Direction: Marina Kondratenko, Anna Kabanina
Producer: Diana Golovchanskaya
Junior Designer: Victoria Boyko
Motion Design: Anastasia Mitko
Motion Design: Anastasia Mitko
Designed by Moscow Mule
2021
