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Commbank Students | Campaign illustration

Kevin Rooi
•
Advertising campaign ILLUSTRATION social media student
Commbank Students Campaign

Concept:
We need a social-first comms campaign that increases students' consideration for Commbank everyday banking products by emotionally connecting with students and showing them that we make managing money simple and savvy. 

Task:
I took part in making all of the illustration icons for this campaign to be used for all social channels, banners, DOOH, statics and motion ads.
Client:
Commbank

Team:
Head of social and strategy lead - Shea Warnes
Creative Directors - Matt Grogan / Callum Fitzhardinge 
Art Director - Charlotte Ducastel
Influencer marketing manager - Sophie Crowther 
Account Director - Tom Braybrook 
Ilustrator - Kevin Rooi
Animator - Maya Perotti


Advertising campaign ILLUSTRATION social media student

Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
Advertising campaign ILLUSTRATION social media student
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Commbank Students | Campaign illustration
Published:
Kevin Rooi's profile

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Kevin Rooi's profile
Amsterdam, Netherlands

Commbank Students | Campaign illustration

A students campaign to get students to apply for a CommBank account

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