'Don't Drown' - a poster for the concept of a horroresque film I designed in 24hrs.

Although the premise for the film is fairly shallow, I think the poster makes up for it.

It's enigmatic and bleak. The very vertical orientation gives it a sense of height and scale and the layering of text and design elements create some literal depth.

Although the giant arrow doesn't make much sense, it works, and it brings the whole thing together quite well.