BRIEF–YOU ARE REQUIRED TO DESIGN A FLEXIBLE AND CONTEMPORARY VISUAL IDENTITY FOR THE RIAM/ IADT PRODUCTION OF KING ARTHUR. THE DESIGN /GRAPHIC VOCABULARY MUST BE FLEXIBLE ENOUGH TO TRANSLATE ACROSS MEDIA. THE DELIVERABLES INCLUDE A POSTER DESIGN, ANIMATED IMAGE FOR DIGITAL CHANNELS, PRINT PROGRAMME, A5 POSTCARD AND TREATMENT FOR SCREEN.
APPROACH–THE CHARACTER ILLUSTRATIONS ARE SHARP AND COLD, AS IF CHISELLED OUT OF CONCRETE, APART FROM KEY FEATURES WHICH ARE IN A SOFT STIPPLED STYLE; THIS BLEND OF STYLES SYMBOLISING THE THEME
OF MANUFACTURED VS NATURAL, THE BATTLE BETWEEN HUMANS AND NATURE. THE CHARACTERS ARE BEING BIRTHED FROM THE ARTIFICIAL STRUCTURES
SYMBOLISING NATURE FIGHTING BACK.