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Celebrate Raya with IQOS

jun yeap loh
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cigarette Ecommerce edm green packet IQOS raya smoking
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CELEBRATE RAYA WITH IQOS

IQOS is a line of heated tobacco and electronic cigarette products manufactured by Philip Morris International (PMI).

IQOS wanted to gain more numbers amongst the Malay community during Hari Raya. IQOS planned to reach them via festive greetings and providing promotions on IQOS 3 DUO, packaging it with festive goodies such as money packets, online Raya reward and other e-commerce promotions.


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cigarette Ecommerce edm green packet IQOS raya smoking
cigarette Ecommerce edm green packet IQOS raya smoking
cigarette Ecommerce edm green packet IQOS raya smoking
cigarette Ecommerce edm green packet IQOS raya smoking
cigarette Ecommerce edm green packet IQOS raya smoking

Client: Philip Morris International (Malaysia)
Agency: McCann Worldgroup — Malaysia
Associate Creative Director: Gorden Hiew
Senior Copywriter: Shawn Lee, Ida Sazreena
Copywriter: Erika Martin
Art Director: Loh Jun Yeap
Junior Art Director: Chua Chin Kui
Designer: Terence Chong
FA Artist: Wong Mei Yee
DI Artist: Wong Woon Choong
Group Brand Director: Sathes Kumar
Senior Brand Manager: Jessel Charles 

Celebrate Raya with IQOS
Published:
jun yeap loh's profile

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jun yeap loh's profile
Petaling Jaya, Malaysia

Celebrate Raya with IQOS

Published:

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