853+ Lucky Tiger CNY Gift Box

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853+ 虎福如意賀年禮盒

禮盒運用了具本土特色的語言「粵語」，連結現今人們對生活的冀望，創造了一系列的新年祝賀語，透過趣味、灰諧的字句結合虎年元素作視覺切入點，藉由農曆新年互道祝福的傳統習俗，佩戴口罩的同時增添節慶感，建立了疫情當下的新型祝賀模式。

禮盒共分為：揮春、紅包、口罩三部分，包裝設計結合新年拜年時所出現的情景，以各種招式展開對新年的祝福。每幅以虎為主角的插畫生動呈現了祝賀語的畫面，祝賀語隱喻藏在紅包內，打開祝福的同時發現小小驚喜，希望通過貼切的祝賀語令人們產生共鳴感。8款設計共使用了6款專色色彩，書法感的插畫風格搭配中國傳統的紋樣，以鮮明的色彩搭配，透過燙金，擊凸浮雕等印刷工藝，令整體顯得更有質感與層次。

The Gift box combines the traditional Chinese painting on tiger character and Cantonese CNY greeting sentences. We hope to design a humor gift set for everyone in this post-epidemic era, everyone needs a mask and also a happy Chinese new year.

Packaging design is divided into three parts, spring, red packets and masks. Each part is presenting in the way of Chinese martial arts secrets style. Each red packet design is play around with Tiger and the congratulation topics, printed with different spot colors, 3D embossing and gold foil finishing to enhance the overall appearance more textured and layered.