Sennie Sleepwear

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CLIENT — SENNIE SLEEPWEAR, 2020

The Sennie Sleepwear brand was founded in 2020, when the owner Zuza spent most of her time walking around the house wearing pajamas. It was at this difficult time for everyone. The enormous amount of free time inspired her to create a concept that she could share with others. Zuza wanted to encourage all women to celebrate who they are every day, at home or with their loved ones, and to give them a product that is so comfortable, practical and beautiful that they can not only sleep comfortably in it, but also eat, cook and show themselves to the courier - and when the world fully opens up again - to go out into the street.

PROJECT — communication strategy, name, branding, web design, print materials

IDEA — CONCEPT

We started project by making brand strategy and naming. Sennie values independence, comfort and uniqueness. The brand is aimed at women who do not want to give up comfort and beautiful clothes at home and while sleeping. It's image should inspire confidence and testify to professionalism.Due to this, in the main the sign has been applied minimalist, modern inscription "Sennie". At the same time, the idea of the brand is the will feminine multicolor highlight temperament, that's why to break the formal form we added dynamic handwritten "sleepwear" (appearing in various color variations). The leitmotif of the Sennie brand there are subdued colors in combination with accents of strong colors ̶ neon. We combind typography with sensual linear drawings of women who they appear in both: printed and and online materials.

KEY WORDS

➀ feminine

➁ sensual

➂ minimalist

➃ confident