Client :
Whirlpool of India Ltd, Gurugram
Duration :
6 months
Mode :
Graduation Project (Remote Work)
Synopsis :
Whirlpool One is the evolved purist design DNA of Whirlpool Home Appliances. This Design DNA is extracted from the current brand values, consumer values, and my values. The new brand values are trust, progressive and intuitive. These values are expressed in the visual design (form, details, and CMF) and genuine consumer experiences (technical innovation, interaction, and performance) of a flagship premium top-load washing machine designed for the 2027 market.
The washing machine named “Whirlpool Bloomwash One” is evolved version of the Whirlpool 360 Bloomwash Pro. It expresses its progressive nature by monolithic form and brushed steel body. The edge-to-edge glass lid with chrome touchpoint has an integrated intuitive OLED touchscreen control panel. It has a wide 1 Litre liquid detergent automatic bulk dispenser. The new generation steel hexabloom pulsator with pebble wave drum pattern gives a gentle yet efficient wash performance expressing the brand value of trust. The washer is integrated with the smart home system using IoT. Whirlpool’s AI Sense technology suggests the best wash program and dispenses the right amount of detergent as per the load. It has the element of inclusivity and accessibility by providing a lift-assist hinge for the glass lid and regional language preference in the OLED touchscreen control panel. This washer comes with Scandinavian purist CMF palettes like brushed steel shadow grey and arctic white. It also comes with bespoke palettes designed as per an individual’s aspirations.
Whirlpool One Design DNA will be the next north star for the company helping to revamp Whirlpool’s design language. The design elements used in Whirlpool Bloomwash One can be extracted for the design and development of the upcoming refrigerators, air conditioners, microwaves, dishwashers, and purifiers under the company’s portfolio.
About the presentation:
This is a condensed presentation of my 150 pages graduation project document submitted to Knowledge Management Centre(KMC), National Institute of Design, Ahmedabad.
All the work shown in this project is owned by Whirlpool of India Ltd.
Thanks for reading !
