The Project
Chilli is a Mexican restaurant chain that specializes in spicy Mexican cuisine. The company proclaims the Food with Integrity mission, highlighting the company’s efforts to use natural products and naturally raised meat. The company’s name is derived from hot chili peppers. The company’s target market is people who see food as an experience and those who seek quality, tasty, innovative products, non-traditional experiences, and quick service. Chilli positions itself as a conceptual Mexican cuisine that brings something new and unique to the city’s gastronomic segment.
Chilli is a Mexican restaurant chain that specializes in spicy Mexican cuisine. The company proclaims the Food with Integrity mission, highlighting the company’s efforts to use natural products and naturally raised meat. The company’s name is derived from hot chili peppers. The company’s target market is people who see food as an experience and those who seek quality, tasty, innovative products, non-traditional experiences, and quick service. Chilli positions itself as a conceptual Mexican cuisine that brings something new and unique to the city’s gastronomic segment.
The Objective
The main goal of this project was to present Mexican cuisine in a bright, fun, and memorable way in order to create a wow effect and attract the target audience.
The Solution
That's why the main colors of the Mexican flag were chosen to represent the brand, giving the restaurant a distinct identity and juicy bright colors. Along with visual elements, illustrated colorful characters, and thematic patterns that connect to Mexican culture, making it easier fo the target audience to understand.
