GAP continues it's strong stand against discrimination in it's newest campaign. This time, the brand targets the respective markets of every country. The GAP Against Discrimination campaign is a refreshing, simple yet thought-provoking approach to aid in anti nationality discrimination in Singapore.

 

Singapore is a thriving, vibrant nation encompassing of almost 6 million people. A significant portion is made up

of foreign talents that are still trying to fuse in with the bustling society. Thus, this campaign is GAP's most recent effort to integrate these foreigners into Singapore without them having to face any unfortunate discrimination.

 

Setting aside the conventional use of professional models

to sell the new collection, we've introduced the common man. What does a construction worker from Bangladesh, a Chinese national hawker stall assistant and a Filipino domestic helper all have in common? They are all human and have equal rights as anyone else. There shouldn't be any discrimination, should it? But there is.

 

Let's change that.